Keurig’s initial industrial design strategy lacked the premium aesthetic which presented them with an image problem. They didn’t pair well with modern kitchen appliances. A focus on refined form and CMF brought a much needed face lift to the brand. What resulted was the new K-Mini Plus, their slimmest brewer yet and their new high end model, Special Edition.
Role: Industrial Design Concept Development and CMF at Bould Design.
Integrating monolithic forms with premium materials elevates Keurig to a premium brand worthy of a coffee connoisseur’s thoughtfully curated kitchen.